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Edwin van der
Hel (left) secures the Master Licence for Belgium with
Mark Harvey, Managing Director, VIP Bin Cleaning Ltd.
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here for the full story in pictures.
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Language holds no barrier for
VIP
VIP Bin Cleaning have continued their expansion
overseas by awarding the master licence for Belgium to Edwin
van der Hel. This deal represents new and unchartered waters
for the company as it is the first time they have launched the
business into mainland Europe and even more importantly the first
time into a non-English speaking country.
The company already has operations in Australia, New Zealand, South Africa, California
USA, and Ontario Canada, as well as franchisees throughout the UK. It was this
experience and strong brand awareness that convinced Edwin to take the business
into Belgium. Edwin commented: “I decided 12 months ago that I wanted to
launch a bin cleaning business into Belgium – during this time I did an
incredible amount of background work including setting up my own company, own
website, produced my own business plans and cash flows, and even printed my own
stationery!
“I then came into contact with VIP Bin Cleaning in the UK and after spending
time with them I soon realised I had a much better chance of being successful
if I joined them instead of trying to do it all myself. Since then I have spent
a considerable amount of time with the VIP team in the UK and now have such a
thorough understanding of the business and market that I have no doubt that I
have made the right decision.
I did not appreciate the wealth of experience and knowledge of franchising that
VIP had which will be so useful to me in establishing and developing the company
and brand in Belgium – I have thrown away all my original stationery, marketing
materials and websites – my only regret is that I did not appreciate the
VIP brand before I tried to do everything myself.”
Mark Harvey, Managing Director of VIP Bin Cleaning, was impressed when he met
Edwin especially when he saw how much work and effort he had already put into
setting up his own bin cleaning business. “It was obvious that Edwin had
already identified the potential of setting up a bin cleaning business in Belgium
which made our decision to award him the master licence much easier,” commented
Mark.
“Edwin’s business background and knowledge coupled with VIP’s
experience and strong franchising ethos and systems make the partnership a very
powerful one. This is our first master licence in a non-English speaking country
which will give the company new and different challenges but as far as we are
concerned we consider the challenge to be exciting and one that we will happily
embrace.”
The business will be launched in Belgium during July 2009.
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